PI©A$$O™
Àngels Barcelona•Sep 18, 2025 — Nov 08, 2025
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Since the early 2000s, Rogelio López Cuenca has been working on an inexhaustible archive: images, documents, objects, and references that show how the image of Picasso has circulated through media, institutions, and all kinds of campaigns. Through this archive, the artist analyzes how that mythical figure — the genius, the cultural icon, the brand— has been transformed into just another consumer product, perfectly adapted to the logic of spectacle and the cultural tourism market.
Under the title PI©A$$O™, we present in our gallery a selection, derivation, and reformulation of works that were part of the homonymous project carried out in 2023/24 in various state museums on the occasion of the Picasso Year celebrations, along with some earlier works on the phenomenon. Through a strategy of critical infiltration, Rogelio addresses Picasso’s figure as a hypertrophied cultural sign —that is, an oversized and overexploited symbol— turned into a registered brand, a...More
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PI©A$$O™
Àngels Barcelona•Sep 18, 2025 — Nov 08, 2025
Press Release
Since the early 2000s, Rogelio López Cuenca has been working on an inexhaustible archive: images, documents, objects, and references that show how the image of Picasso has circulated through media, institutions, and all kinds of campaigns. Through this archive, the artist analyzes how that mythical figure — the genius, the cultural icon, the brand— has been transformed into just another consumer product, perfectly adapted to the logic of spectacle and the cultural tourism market.
Under the title PI©A$$O™, we present in our gallery a selection, derivation, and reformulation of works that were part of the homonymous project carried out in 2023/24 in various state museums on the occasion of the Picasso Year celebrations, along with some earlier works on the phenomenon. Through a strategy of critical infiltration, Rogelio addresses Picasso’s figure as a hypertrophied cultural sign —that is, an oversized and overexploited symbol— turned into a registered brand, a...More
