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In 1996 Thomas Eggerer and Jochen Klein collaborated to make the exhibition IKEA in the windows of Printed Matter when it was on Wooster St. in SoHo. We have decided to recreate this show in our apartment and revisit how marketing techniques register and appropriate political critique—techniques that in recent years have made massive incursions into our personal time and spaces. Eggerer and Klein's window installation examined how radical design of the 1970s could so easily be co-opted by IKEA to sell the signifiers of progressive values and radical taste to the settling-down protesters of the late 1960s, a gesture that could be compared to the "mallification" of SoHO, the legendary artists' neighborhood. Since then, IKEA’s designs have expanded beyond objects and into contexts—an idea rooted in the utopian manifestos of 1970s Italian leftist designers. Nearly every dorm room in America is furnished with IKEA pieces designed not to last, the shopping experience at the IKEA store is so…
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Press Release
In 1996 Thomas Eggerer and Jochen Klein collaborated to make the exhibition IKEA in the windows of Printed Matter when it was on Wooster St. in SoHo. We have decided to recreate this show in our apartment and revisit how marketing techniques register and appropriate political critique—techniques that in recent years have made massive incursions into our personal time and spaces. Eggerer and Klein's window installation examined how radical design of the 1970s could so easily be co-opted by IKEA to sell the signifiers of progressive values and radical taste to the settling-down protesters of the late 1960s, a gesture that could be compared to the "mallification" of SoHO, the legendary artists' neighborhood. Since then, IKEA’s designs have expanded beyond objects and into contexts—an idea rooted in the utopian manifestos of 1970s Italian leftist designers. Nearly every dorm room in America is furnished with IKEA pieces designed not to last, the shopping experience at the IKEA store is so…
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