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I don‘t give a fuck. Developed in African-American resistance against an oppressive, white and propertied class, coolness was later adapted precisely by those who were thus addressed as aggressors: The European avant-garde practiced relaxed self-control in order to set itself apart from a mass society, that was driven by desires and needs to act in haste and hurry. Affected by such demotion, middle class representatives began as well to practice indifference in order to present the cooling of embarrassing passions – and thereby secure opportunities for social advancement. Today, cooling techniques manifest themselves in a wide range of milieus, including couch potatoes and aging American presidents, and for many seem to be an unavoidable strategy for coping with everyday life: As a pleasurable regulatory practice, it helps to relax from time to time, keeps cash coming in, keeps us in the green. The crises of the present can thus be met with indifference, promises that...More
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Press Release
I don‘t give a fuck. Developed in African-American resistance against an oppressive, white and propertied class, coolness was later adapted precisely by those who were thus addressed as aggressors: The European avant-garde practiced relaxed self-control in order to set itself apart from a mass society, that was driven by desires and needs to act in haste and hurry. Affected by such demotion, middle class representatives began as well to practice indifference in order to present the cooling of embarrassing passions – and thereby secure opportunities for social advancement. Today, cooling techniques manifest themselves in a wide range of milieus, including couch potatoes and aging American presidents, and for many seem to be an unavoidable strategy for coping with everyday life: As a pleasurable regulatory practice, it helps to relax from time to time, keeps cash coming in, keeps us in the green. The crises of the present can thus be met with indifference, promises that...More
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