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McBride Contemporain is delighted to present Autoeffigies, the most comprehensive solo exhibition to date by Canadian artist Beth Frey, returning to Montreal after several years of international success. For Autoeffigies, Frey delivers a semi-autobiographical narrative through a suite of new works: after riding the early wave of AI image-making to viral fame, she returns to drawing, reclaiming a tactile language through the integration of machine-generated imagery. Filled not with machine hallucinations, but very human ones, this exhibition brings together complex drawings, recent videos, and a growing set of small sketches that will be added to throughout the run.
At first glance, the drawings appear gestural and immediate, but in fact they are meticulous. The works emerge through an iterative exchange between machine and hand. Frey moves between AI-generated images and blind contour drawings, translating and reworking them in watercolour and pencil. With every pa…
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Press Release
McBride Contemporain is delighted to present Autoeffigies, the most comprehensive solo exhibition to date by Canadian artist Beth Frey, returning to Montreal after several years of international success. For Autoeffigies, Frey delivers a semi-autobiographical narrative through a suite of new works: after riding the early wave of AI image-making to viral fame, she returns to drawing, reclaiming a tactile language through the integration of machine-generated imagery. Filled not with machine hallucinations, but very human ones, this exhibition brings together complex drawings, recent videos, and a growing set of small sketches that will be added to throughout the run.
At first glance, the drawings appear gestural and immediate, but in fact they are meticulous. The works emerge through an iterative exchange between machine and hand. Frey moves between AI-generated images and blind contour drawings, translating and reworking them in watercolour and pencil. With every pa…













































