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Milk Plus

Sep 19, 2024 — Jan 12, 2025
placeRiddergade 8, 8800 Viborg, Denmark
Viborg KunsthalSep 19, 2024 — Jan 12, 2025
placeRiddergade 8, 8800 Viborg, Denmark
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Press release
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Driving through the rural fields between Chicago and St. Louis, pulling off the highway, a small plastic sign on the grass above a single phone number reads: got landscaping? The idiom, a simple two-word question, borrows its linguistic format from what is widely recognized across the United States as one of the most concerted ad campaigns of the twentieth and twenty-first centuries. Launched in 1993 by MilkPEP (the Milk Processor Education Program), the ubiquitous commercials that donned the slogan got milk? dominated cultural consciousness across America for over two decades, unmatched in numbers by any other ad in the industry to date. In the corporatization of the dairy industry, milk, like money, no longer needed to adhere to the limitations of humanity. It could be something else that was not like us. It could be something beyond human, something immortal. It was milk plus.

In his largescale film installation Milk Plus at Viborg Kunsthal,...More expand_more

Venue
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Riddergade 8, 8800 Viborg, Denmark
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Created by dogfood on Jan 18, 2025 at 14:53
Edited by icebergenf on Jan 18, 2025 at 15:53
Edits: 4
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Milk Plus

Sep 19, 2024 — Jan 12, 2025
placeRiddergade 8, 8800 Viborg, Denmark
Viborg KunsthalSep 19, 2024 — Jan 12, 2025
placeRiddergade 8, 8800 Viborg, Denmark
Press release
edit

Driving through the rural fields between Chicago and St. Louis, pulling off the highway, a small plastic sign on the grass above a single phone number reads: got landscaping? The idiom, a simple two-word question, borrows its linguistic format from what is widely recognized across the United States as one of the most concerted ad campaigns of the twentieth and twenty-first centuries. Launched in 1993 by MilkPEP (the Milk Processor Education Program), the ubiquitous commercials that donned the slogan got milk? dominated cultural consciousness across America for over two decades, unmatched in numbers by any other ad in the industry to date. In the corporatization of the dairy industry, milk, like money, no longer needed to adhere to the limitations of humanity. It could be something else that was not like us. It could be something beyond human, something immortal. It was milk plus.

In his largescale film installation Milk Plus at Viborg Kunsthal,...More expand_more

Venue
edit
View exhibitionspace
Riddergade 8, 8800 Viborg, Denmark
View all exhibitions in... Viborg, DK
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Metadata
verified Complete entry
Created by dogfood on Jan 18, 2025 at 14:53
Edited by icebergenf on Jan 18, 2025 at 15:53
Edits: 4
Views:
lock
Claims
Did your venue host this exhibition? Claim it, and you'll gain exclusive control of this page.